Glamsquad

Glamsquad is my FAVORITE life hack! I have been using this on-demand beauty service for years – way before it launched in the Bay Area. Once upon a time in NYC I was set to walk to my hair appointment when a blizzard unexpectedly dumped 14 inches of snow on us. I was not about to sacrifice my suede boots schlepping to the salon, so I googled “at home blowout service.” My life changed for the better the moment I downloaded the Glamsquad app. When they began servicing the Bay Area I was STOKED. Why would you ever leave the comfort of your own home for a blowout or makeover when professionals are available and willing to come to you?! With the ease and reliability of Glamsquad, we can all live like the Kardashians for a day! When Glamsquad blows out my hair, I get at least four good hair days out of it. That means I am punctual and less stressed for more than half the week. But I am not the only person who reaps the benefits. Have you ever heard the phrase, “happy wife, happy life?” Jonathan now asks me if Glamsquad is coming when we have busy weeks. Glamsquad currently services: SF & Bay Area, Southern California, Boston, NY, Long Island, Washington DC, and South Florida. Get $25 off your service  with code KELSEYK25 – (limit to 1 time use per customer for new and returning customers). What are you waiting for? Book here.

Batiste Dry Shampoo

I never understood how girls got away with washing their hair once or twice a week before I started using Batiste dry shampoo for brunettes. OMG! WHERE HAS THIS PRODUCT BEEN MY WHOLE LIFE?! I no longer worry about pesky white residue or allocating two hours to my getting ready routine to wash and dry my hair. This stuff is tinted BROWN and you can literally see it absurd oil as you spray it on. At only $8.99 a pop, suddenly your blowout’s “price per wear” is shockingly low. This is coming from a girl who works out five times per week and plays field hockey. This product singlehandedly preserves my Glamsquad hairdos, saving me time and money! Start saving today and buy it here.

Belotero for Dark Circles

Two weeks ago Jonathan treated the infamous dark circles under my eyes, and for the first time in my adult life I do not need to wear concealer to appear well-rested! What a difference an injection can make. I was spending SO much time contouring my under eyes it was taking close to an hour to apply a full face of makeup. I am happy to report it now only takes 35 minutes. That is 25 minutes I can spend eating breakfast or enjoying a cup of tea that I did not have before. While I realize cosmetic “procedures” are not readily available to everyone, with a little bit of time and research you can find a practitioner near you who offers non-surgical eye rejuvenation. Just make sure it is a Board Certified Plastic Surgeon or Dermatologist administering the injections. For a detailed recount of my experience, refer to this article.

Thanks for taking the time to read how I’m saving 30 minutes in the morning. Now I want to hear how you do it! What are your favorite time-saving beauty products?!

The post This is How I am Getting Ready 30 Minutes Faster appeared first on Kelsey Kaplan Fashion.

Behind the Scenes Blog

Finally! It’s here. My opportunity to vent about being an Instagram Husband! Well, not really. About two and half years ago, Kelsey, who I reflexively refer to as KelseyKaplanFashion as though I’m promoting her on my IG or Snap accounts, made a decision.

She was already working from home as the Marketing Director for BuildMyBod Health, a separate healthcare price transparency business I started. Not surprisingly, signing up doctors to participate in a price transparency platform wasn’t fulfilling enough.

The epiphany

She enjoyed writing but press releases for BuildMyBod didn’t tap into that enjoyment. There was another passion just under the surface. One day, she had an epiphany. Why not combine her writing ability with A Career in Fashion?

She always loved fashion. Not just as a shopper but also in a very professional and scholastic way. She graduated in fashion merchandising from LSU and worked as a manager at the fashion forward Rodeo Boutique in Baton Rouge, LA.

When she told me what she was going to do, I asked if she felt like she had enough content to blog and take photos consistently. I don’t remember her response exactly but looking back on these last couple of years, the overwhelming amount of content she has produced definitively answers that question.

Little did I know how much this epiphany would involve me and our Shih Tzu Ginny. Like many fashion bloggers’ Instagram husband, I became her photographer. In this particular case, it made sense. Aside from the cost savings of having me take her photos, my day job as a plastic surgeon made me more familiar with photography than most.

Learning photography

As a plastic surgeon, through training and practice, you’re programmed to take before and after photos of every patient for every procedure. It’s not just for cosmetic services. Even for a mole, you take photos to see if it’s changing in size or color; attributes that can be concerning for cancer.

However, in my case, it is for cosmetic services. When we moved to San Francisco from Louisiana four years ago, I took over an existing plastic surgery practice. I wanted this particular practice because it had its own in-office operating room, which allows for a very VIP patient experience. So day in and day out, I’m taking before and after photos of patients considering breast augmentation, tummy tucks, facelifts, eyelid lifts and any other lift you can think of.

“You can buy a really good tennis racket or nice set of golf clubs and you’re still bad at tennis and golf. Buy a good camera and you can fake being a good photographer.”

I knew a little about cameras and had an entry level DSLR at the office, but it was still overwhelming using it for anything outside of the exam room. So we started with an iPhone. While I recognize many photographers out there are successful with an iPhone, and Apple loves to show off some of their greatest hits on billboards across the Bay Area, we never really hit our stride. The photos were simply too grainy.

We finally bit the collective bullet and bought a really nice Nikon D610. I’ve made this observation many times, so here I go again: You can buy a really good tennis racket or nice set of golf clubs and you’re still bad at tennis and golf. Buy a good camera and you can fake being a good photographer.

We started out setting the camera on automatic. Then as our comfort level grew, we switched to aperture priority and now we’re fully manual! I’m proud to say that I better understand the interactions between ISO, shutter speed, f stop, and type of lens. Before we started, I didn’t even know the meaning of those terms, now we’re manipulating them depending on the lighting, outfit and background.

We even got a 50 and 85mm lens. I wasn’t sure why we needed various lenses at the time but the diagram below really brought it into focus for me (pun intended). Now I understand the relationship between the angle of view and the distance from the lens to the sensor (the focal length).

But learning all of this was frustrating. The frustration was compounded by the overall thankless aspect of starting a fashion blog. Minimal traction. Brands don’t pay attention to you. Collaborations were non-existent. I started to wonder why Kelsey was doing all of this. Obviously you want your spouse to succeed at anything they put their mind to. And when Kelsey puts her mind to something, the saying, “a dog with a bone” comes to mind.

Finding her way

Kelsey was trying to find her niche. She wasn’t tall like a runway model. She wasn’t plus-sized so she couldn’t use the curvy moniker and tap into the body positivity movement. Kelsey was just this petite, fit, Bar Method, field hockey playing, Colombian Jewish girl from Connecticut. She grew up in a loving home with no major baggage. There was no real origin story or struggle.

But she did have one thing and her followers recognize it. A genuine love of fashion and rather than simply wearing nice clothes, she’s got this amazing gift for styling. I didn’t realize there was a difference between wearing clothes and styling clothes but she made that distinction apparent to me.

Rather than just putting on a dress, she’ll wear a pleated maxi dress with white booties. Without her flair, it would just look like a deranged psych patient wearing a shower curtain.

Every outfit, when appropriate, has a statement necklace, statement earrings or bangles.

I thought sequins went out in the ‘70’s but she brought ‘em back with a romper and a gumball bracelet.

A plain skirt is transformed with a tinsel fringe jacket that looks like she stole a cheerleader’s pom poms.

If she’s not showing off her ankles, she’s showing off her shoulders with, what else, an off-the-shoulder maxi dress with lace-up lucite sandals or Stuart Weitzman OTK boots!

Don’t think the fact that I’ve learned all of these terms as an IG husband is lost on me. Or the fact that I know Nasty Gal was bought by Boohoo.

Our marriage is based on love like a lot of successful marriages (hey, hey, six years already!). But I know we also see this institution (of marriage) as a business partnership. Which is why you see about 20 hyperlinks in this post promoting both our mutual and respective businesses. That’s part of who we are.

And don’t forget to follow me on Instagram and Snap @RealDrBae!

Shop the Post:

Top (also love this and this) | Skirt – available in store at Current Clothing | Boots

Photos by yours truly…the Instagram husband responsible for writing this post!

The post Plastic Surgeon by day, Instagram husband by…later in the day appeared first on Kelsey Kaplan Fashion.