Etcetera, Fashion, Life

You Don’t Have to be Great to Start, you Have to Start to be Great

Originally I planned for this post to be about what it’s like being married to a plastic surgeon. I get this question all the time. Why not write an entertaining article about it?! But after getting these photos back from our photographer, I realized these photos are about the both of us. To me, they exemplify how much we have grown as a couple since relocating to San Francisco in 2013. If you recall, last year I wrote a blog post Five Reasons I love San Francisco. Well, I am happy to report that the honeymoon phase is still not over. It is here where we started not one, but two successful businesses and for that I am very proud. Looking back, it was very risky leaving behind two salaried jobs to move to the most expensive city in the country (we found this out after the fact), to craft our own “job.” Lesson learned: Do your research…



“You can’t do that to your parents”

Never let someone else stand in your way of fulfilling your dreams. Growing up in the Northeast I made up my mind early that I would attend college somewhere in the South. I wanted a new experience. I can still remember the reaction I got from friends’ moms when I proudly told them I was off to Baton Rouge, LA for my junior and senior years of college. “You can’t do that to your parents.” “You are going even FARTHER away from home?!” Watch me, I thought to myself! It had nothing to do with the relationship I had with my parents (it’s wonderful in case you’re wondering). Instead, it had everything to do with following my dreams.

Well, as you can probably imagine, it was shocking for our friends and family to find out that we were moving to San Francisco five years ago. “But you’ve already established a practice.” “Do you know anyone in SF?” We’ll build a bigger and better practice and meet a lot of people, we thought to ourselves!



The Highlights

Fast forward to 2018 and the best is yet to come. In the meantime, here are a few highlights:

  • June 2013:  Dr. Jonathan Kaplan opens the doors to Pacific Heights Plastic Surgery
  • November 2014: The first blog post on KK and GG is published
  • November 2015: KK and GG rebrands to Kelsey Kaplan Fashion
  • September 2016: @RealDrBae online persona is born
  • December 2017: Kelsey Kaplan Fashion collaborates with: Kate Spade 😢, Almay, DSW Designer Shoe Warehouse, and NyQuil for Procter & Gamble
  • May 2018: Jonathan is voted “Best Cosmetic Surgeon in San Francisco” by SF Weekly



Be relentless.
Be courageous.
Be confident.
Believe in yourself.
You control your own destiny.

And always remember, “you do not have to be great to start, you have to start to be great.”



Outfit Details:

Dress | Clutch | Earrings | Sandals (SALE ALERT!) | Makeup + Hair c/o BeGlammed – Get $20 your first appointment with code “KELSEY001”


Photos by Alexis Exstrom Photograpy

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1 Comment

  • Reply 2019 New Year Resolutions | Kelsey Kaplan Fashion December 31, 2018 at 10:13 am

    […] was awesome. In May we celebrated our fifth year as San Franciso residents and the fifth year that Jonathan has been in business. It still blows my mind that we had the CHUTZPAH to pick up and leave a very […]

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